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DESIGN STUDY · DG-011

Velours 11 Plum & Antique Gold

A thin gold frame draws the eye to the flat front. Above it, the exposed metal atomizer and black woven bulb introduce a tactile ritual, with the tassel kept alongside the bottle.

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  • Deep-plum lacquer
  • Metallic screen print
  • Textile bulb atomizer
Velours 11 deep-plum rectangular perfume bottle with gold V and Art Deco frame, antique-gold atomizer and black squeeze bulb with tassel

DESIGN DIRECTION

Make the atomizer part of the identity.

Velours 11 combines a restrained rectangular body with an expressive dispensing assembly. The V, double-line frame and inscriptions form one metallic artwork. The bulb and tassel need their own clearance and support in the finished pack.

Deep plum

Translucent external lacquer across the visible glass and heel, with enough light transmission to reveal the edges.

Antique gold

A pale metallic ink for the front design, coordinated with the atomizer fittings.

Textile black

A woven bulb cover and tassel that contrast with the polished glass.

BOTTLE & COMPONENTS

Specify the complete bulb system.

The Vintage Bulb Atomizer provides the body and dispensing reference. Select the bulb, valve, nozzle, dip tube and neck connection together; establish the storage and shipping closure before sampling.

Clear rectangular reference perfume bottle with a gold atomizer and black textile squeeze bulb and tassel
View the reference bottle
Glass and neck
Rectangular front with bevelled edges. Confirm neck connection, nominal fill and the 100 ml inscription from the actual assembly drawing.
Metallic artwork
One screen-printed gold design within the flat panel; keep the double frame clear of bevels.
Dispensing assembly
Match bulb, valve, nozzle and wetted materials to the fragrance. Define operating position and required priming behaviour.
Transport arrangement
Agree a validated shut-off or separate shipping closure and protect bulb and tassel without compression.

PROPOSED DECORATION ROUTE

Develop decoration and dispensing together.

A bulb assembly needs its own functional and packing review. Assess the selected components rather than assuming a conventional pump specification.

  1. 01

    Define the full assembly

    Review the neck, bulb coupling, nozzle and shipping closure with the glass drawing.

    Approval point

    Approve component fit and transport configuration.

  2. 02

    Prepare and coat

    Clean the exterior, mask functional surfaces and apply translucent plum lacquer.

    Approval point

    Check colour and cure on actual glass.

  3. 03

    Print the gold frame

    Screen print the V, double border and lettering in a compatible metallic ink.

    Approval point

    Inspect frame alignment, coverage and fine lines.

  4. 04

    Fit the bulb system

    Assemble the valve, dip tube and bulb without twisting the coupling or textile.

    Approval point

    Check priming, spray direction and connection security.

  5. 05

    Arrange the tassel

    Keep the textile away from the spray path and support it separately in the insert.

    Approval point

    Check clearance, shedding and contact with the bottle.

  6. 06

    Validate storage and shipping

    Assess filled samples with the agreed closure and packing configuration.

    Approval point

    Check leakage, mass loss and performance after transport trials.

SAMPLING & APPROVAL

Approve the appearance. Validate the complete pack.

Fragrance and components

Assess wetted-material compatibility and spray behaviour using the intended formulation.

Storage closure

Set agreed leakage and mass-loss checks in the specified storage orientation and shipping configuration.

Textile and decoration

Test rubbing, staining and fibre shedding; ensure the bulb is not compressed by the pack.

Develop a fragrance ritual in every detail.

Coordinate plum glass, gold decoration and the textile atomizer as one packaging system.

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